Diagram of “Dividual identity”

“The factory constituted individuals as a single body to the double advantage of the boss who surveyed each element within the mass and the unions who mobilized a mass resistance; but the corporation constantly presents the brashest rivalry as a healthy form of emulation, an excellent motivational force that opposes individuals against one another and runs through each, dividing each within… We no longer find ourselves dealing with the mass/individual pair. Individuals have become "dividuals,” and masses, samples, data, markets, or “banks.” Deleuze, 1992, (article on libcom.org)