In humanities too, that’s often us…
Feelings, not facts, are what matter in this sort of campaigning.
Their opponents’ disbelief validates the us-versus-them mindset that
outsider candidates thrive on. And if your opponents focus on trying to
show your facts are wrong, they have to fight on the ground you have
chosen. The more Remain campaigners attacked the Leave campaign’s
exaggerated claim that EU membership cost Britain £350m ($468m) a week,
the longer they kept the magnitude of those costs in the spotlight.