Fictitious Capital and the Return of Personal Domination – The Philosophical Salon
Far from being invisible, social relationality in its very fluidity is
directly the object of marketing and exchange. In “cultural capitalism,”
one no longer sells (and buys) objects that “bring” cultural or
emotional experience; one directly sells (and buys) such experiences.
And since social relationship is directly marketed, this means that
personal relations of domination are also directly marketed – I pay
others to act as my servants… No wonder that, to obfuscate this breach
of freedom and restore a false balance, many top managers pay
prostitutes to play the masochistic games of self-humiliation with them.