“In the late 1960s, the group launched a project dubbed Operation Mindfuck.
One prominent Discordian, the novelist Robert Anton Wilson, later
explained that they wanted to be a “Cosmic Giggle Factor.” They would
create “so many alternative paranoias that everybody could pick a
favorite, if they were inclined that way.” He added, “I also hoped that
some less gullible souls, overwhelmed by this embarrassment of riches,
might see through the whole paranoia game.”